Google Analytics for WordPress by MonsterInsights

After installing the plugin, you’ll need to authenticate it with your Google analytics account. Head over to the Sidebar > Insights and authenticate with GA(Google Analytics)

Once done, it will display your site metrics in the dashboard section of the plugin.

After authenticating with GA, the dashboard looks like this:

This shows only a fraction of data compared to GA – however GA can looks very confusing for people not used to it so I can see where this plugin can be helpful.

This dashboard is not the only thing offered by Monster Insights. It offers more functionality through GA although you’ll need to enable most of these features. Head over to Sidebar > Insights > Settings to configure them.

The gist of these settings are:

• Remove your impressions from GA if you’re logged in
• Track downloads, enable link attrition, etc.
• Track adsense ads(paid)
• Track Woocommerce sales(paid)
• And so on..

The core plugin doesn’t offer much, however you can add more functionality if you pay for add-ons.

The core plugin is free. You can also grab the yearly billed plans for support, extra features, etc.

As with most plugins, you can also purchase add-ons individually from the plugin’s dashboard itself.

To recap, the base functionality it offers is to recreate a dumbed-down interface of Google Analytics. You can extra features by purchasing add-ons from the plugin’s dashboard itself.

Personally I would stick with Google Analytics although I can understand how complicated it would seem to non-tech users and for those, I can recommend this plugin.